This JavaScript provides anyone, particularly small-to mid-size retailers and their Web developers, with an easy way to add universal wish list or gift registry functionality to any Web site or online store, literally placing an "add to wish list" button next to any buy button or product listing.

Adding this functionality -- literally by cutting and pasting a few lines of code -- places an "add to wish list" button next to any buy button or product listing.

Once this button has been selected, the script opens an HTML-based interface to the Stepcast universal network, passing item attributes and contact details to a centralized server.

The end result is that the customer has a universal wish list that works across multiple retail sites, and the retailer has a service that can drive additional sales, attract new users, reduce product returns, and improve customer service.

Wish lists are currently being used by many of the top retailers just for these reasons [take a look at the prominence that Amazon.com gives to their wish list].

Learn more about this service, including script customization options, by visiting www.stepcast.com / wishcast.